OpenMenu is an online tool that allows restaurants to build, maintain, and share their menus in one place. Simple and easy integration into your own website, complimentary mobile site, and a Facebook Tab that makes it easy to publish your menu on your business Facebook page.
What is most significant about OpenMenu is that it gives the restaurant complete control over their menus. Restaurants can publish multiple menus i.e. Spring, Summer, Winter, or Fall or one of my favorites, Gluten-Free or healthy menus and they can control and edit the menu from a desktop or a mobile device without installing an app.
There are other menu publishers in the space, with SinglePlatform and Locu being two of the most recognizable. Both are subscription based models that require the restaurant to pay a monthly fee of $29 – $79 a month. OpenMenu offers a Premium account for FREE, and a Premium Plus account for only $240 a year.
One of the most important attributes of OpenMenu is the amount of control a restaurant has over how and where their menus are being accessed. Many restaurants spend a fortune on websites to manage their brands and ideally they want new and existing guests to access their website so that they are in complete control of their online branding.
This is an actual restaurant that has been using OpenMenu since August of 2013. Almost 45K views of their menu is absolutely what this restaurant and others want to happen.
Even more importantly, 17K views from mobile. One of the biggest benefits of that is that the restaurant no longer spends money on so-called takeout menus with potential guests now viewing the restaurant’s menu on their own mobile device. The mobile website also provides location and directions, phone number, hours of operation, and deals and coupons.
Finally, to ensure that as much traffic as possible comes back to the restaurant’s website, this restaurant adds the menu url directly to popular sites like Urbanspoon, Yelp, and Tripadvisor. It is absolutely imperative that restaurants claim and edit their listings on these sites. Take a look at your listings on Yelp, Urbanspoon, and Tripadvisor. What menu are they directing future and existing guests to? In far too many cases that I encounter the links are actually directing traffic to outdated menus of your restaurant that you probably didn’t know existed.
Recently, one of my favorite restaurant experts, Brandon Hull published an article on NextRestaurants, How Do Consumers Search for Restaurants?@ Besides being a great article, complete with stats and facts, Brandon lists some great tools for getting found online and added OpenMenu to the list.
OpenMenu is a great tool for restaurants, please check it out.