The post below was written over 3 years ago and I thought it was worth publishing again after reading CHECKING OUT: THE DEATH OF FOURSQUARE (AS WE KNOW IT) by Paul Barron @PaulBarron on Foodable Web TV Network @foodable. Be sure to read the article before you read the post that I wrote from insights published by Olivier Blanchard @brandbuilder and Thomas Baekdal @baekdal.
Admittedly, when I published the post three years ago I was probably a little tired of hearing that Foursquare was a restaurant’s best friend and many of my collaborators were touting Foursquare. My focus has always been on restaurants and I encourage them to “Build their Brands from the Inside Out” and I felt that Foursquare gave restaurant operators little opportunity to publish content in a way that was engaging to a restaurant’s guests. Ironically, I touted Facebook as a better alternative to Foursquare for exactly that reason. Well folks, as they say the rest is history.
I want to give a big shout-out to Olivier, Thomas, and now Paul for showing me the light. For restaurant owners/operators the big lesson here is to do your homework before jumping headlong into social media. Keep building your brand from the inside out, don’t subordinate your brand with that of someone else’s, and never, never discount.